The Guardian
Nov 7, 2022 - 13 min
It's no wonder we're feeling drained; we're being emotionally exploited from all angles. Over the 21st century, we've entered a phase of capitalism that thrives on make-believe. It's not enough that we're the targeted product. We're also a resource - the labourer, factory and logistician. Essentially, as Katherine Alejandra Cross explains, the concept of emotional labour has been destroyed by social media to make it our everyday reality, leaving people feeling exhausted by the demands of this neo-service economy.