Bloomberg Businessweek
Aug 26, 2022 - 13 min
What’s next for the gaming industry? While developing traditional narrative games is harder than ever, Microsoft’s Xbox chief sees an opportunity in using modern platforms and tech to tell new stories. Talking to Keith Stuart, Phil Spencer discusses why despite the success of games that can sustain a lucrative community, the future of Microsoft’s gaming plans is looking at a more offbeat track to expand into new demographics and territories.