Why are so many romances set in the Regency period?

Netflix's hit show "Bridgerton" is based on the famous romantic sub-genre. The Britsh Regency era lasted less than a decade, but it spawned a staggering number of unlikely fictional marriages, following common traits that "include an anachronistically independent heroine who must contend with strict social rules, a Season packed with balls and dances, vicious gossip that spreads like wildfire, and a happily-ever-after with a reformed rake of a duke (or viscount)." In this insightful piece for JSTOR Daily, Jess Romeo examines the genre's appeal and why it continues to resonate so strongly even today.